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The real estate industry is going through hard
times and now, more than ever, it is important to maximise sales and
improve efficiency. More and more estate agents like you are turning to
portal marketing to generate those all-important leads.
But are you getting the results you need?
Here are the top 8 tips for maximising what you get from the portals:
- When paying for portals
Whether you pay per
period, commission share or pay per lead, it is important to understand
the payment systems, terms of service and benefits the portal can bring
you.
Always try and get as much information about
the portal as you can; what place does it occupy in the search engines
for your property region? How many properties does the portal list in
your region? What do other agents have to say about their service?
Are they confident enough to offer you a free trial?
* Always check the portal's policy on refunding leads and its policy on lead qualification. *
For a comprehensive list of quality portals and their payment types please visit our list of portals.
- Find your niche
One way to beat
the competition is to have less of it! Identify whether your properties
can be sold on any niche portals, ask yourself the question: "What
really stands out in my property portfolio?"
Consider using portals
with fewer properties in your region in addition to the market leaders.
If you sell in Spain, look for a Spanish property portal. If you have
many expensive properties, consider listing on a luxury property portal,
and so on.
- Maximise your presence
Before you
consider the quality of your listings, you must consider their chances
of actually being seen. Here are some methods of maximising your
chances:
* Make absolutely sure that, where possible, you include the number of bedrooms using the portal's bedrooms field. *
This may seem obvious,
but you will still stumble across listings that do not provide this
information or provide it in the wrong way (Just in the text of the
description, for example). People can and often do include the number of
bedrooms in their search.
* Avoid price on application (POA) where possible *
POA can seriously
hinder the chances of your properties being seen. Our research indicates
that many portals now push POA listings to the bottom of the search
results!
We produce some of the highest quality feeds available today to ensure our agents get the most out of their portal marketing. Visit us today to find our more.
- The first impression
First impressions count!
* In property portal terms, your first
impression is your properties listing in the portal's search results
page. *
This is normally your
main (first) image, title, summary and additional information such as
the number of beds, bathrooms and price.
* It is crucial that the 1st image for each property in your portfolio is the best one. *
It must be the
image that will persuade the buyer to click on the property and visit
its detailed page, so ensure it is not too small!
- Quality matters
You have caught
the buyer's attention. The prospective buyer is now in the detailed page
for your property on the portal - so, what can you do to make them
enquire?
The first thing the buyer is going to look at
is the additional pictures for the property. At this point your chances
of grabbing their interest are significantly increased if you have
several pictures, and your pictures are of good quality and are not too
small.
* Small pictures and too few pictures will hinder your chances. *
When it comes to the
detailed description of the property, you must tailor the information to
the buyer. This means understanding who the buyer is, as you know,
different properties attract different types of buyers.
If it's an expensive property, focus on selling
'quality', 'luxury' and 'uniqueness'; these are things buyers of
expensive property look for. If you are selling a cheaper property,
focus on all the practical things the buyers gets for their money, and
so on.
* Make sure your description is aimed at the buyer, is positive, sales-focused, and has a Call to Action. *
Portal feeding services such as Property Portal Feeder often help you ensure that your data is of sufficient quality.
- Quantity matters, too
You often see
the claim that quality is more important than quantity. The truth is
that they are both equally important. Submitting your properties to as
many portals as possible (many of which are completely free) can have
surprising results!
Anyone with the experience of trying to list
and update their property listings across several portals will tell you
that doing so manually is incredibly time consuming.
* Many agents have come to the conclusion that
the only effective way of making use of several portals (including the
wide range of free portals on offer) is to use data distribution. *
We work with many free portals, but not only
that, we also have exclusive offers for our members on other portals! Our list of portals is constantly growing.
- Of data distribution
Data
distribution has revolutionised the way effective agencies work with
property portals. In simple terms, data distribution is the distribution
of your property listings across several portals (and, in many cases,
your own and/or your partner's website) in a 'feed' file. This is the
alternative to the dreaded, time-consuming option of manual input.
Some portals will offer you free usage periods
while others are completely free. But the hassle of entering and
updating all their property data stops many agents from exploring new
property portals and thus missing out on potential new lead avenues.
* Data distribution can
take all the hassle out of re-creating and updating your property
portfolio - it can allow you to explore all the portals on offer without
the trouble of manual data entry. *
- Keep up to date
It is crucial to
keep your listings up to date. How else will the buyer know about that
new discount, a property that has been sold or all the new properties in
your portfolio?
* Outdated information equals lost leads. *
Property Portal Feeder
allows you to manage all your property data in one place, submit it to
numerous portals at the touch of a button and helps you ensure that
your data meets the minimum standards for each portal.
You can make use of over 35 portals to expose your properties to hundreds of millions of buyers!
It ensures that a change
you make to one property is then reflected on all the portals you use,
saving you vast amounts of time and money.
What's more, the portals offer exclusive discounts and trial periods for our members!
Visit us today and see how you too can start maximising your returns from property portal marketing
 
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Featured Agent |
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Town & Country Spain
Calle Mayor 135, Bajo B
Pilar de la Horadada
info@townandcountryspain.co.uk
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